Hello, I'm Bérénice!
Passionate about digitalization and change management, I am a project manager with 6 years of experience in various sectors, fluent and able to deliver in 4 languages: French, English, German and Dutch.
Creative soul, proactive mindset & problem-solving skills.
Bérénice Rietveld
DIGITAL OPTIMIZATION & PROJECT MANAGER
Email:
Based in:
French-Speaking Switzerland
EXPERTISE
IT CHANGE MANAGEMENT
Companies constantly evolve and adapt to meet a variety of challenges. This is especially true in the digital age. In Change Management, we prepare, support and help employees, teams and organizations handle change.
In my different professional missions, I was often confronted to organizational change, and enjoyed implementing change management tools to adapt and see changes as opportunities.
DIGITAL MARKETING
The heart of digital marketing is generating content that will attract a company's target audience to the brand. My goal is to create high-quality and SEO-friendly content, that effectively get a specific audience to engage with the brand. As Steve Jobs said: "Master the topic, the message, and the delivery."
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#SEO #SEA #Storytelling #DataAnalysis #ContentCreation #EmailMarketing #CRM
PROJECT MANAGEMENT
As a Project Manager, I identify and focus on what is important to develop a project in a certain timeline. I enjoy interacting with both the internal teams and the client on each other's deliverables.
Communication, patience, planning, negotiation and stress management are some of the skills I believe are important to have as a Project Manager.
EXPERIENCE
2019 - 2022
Digital Marketing & Project Manager
KEREN HAYESSOD - ngo
> DIGITAL TRANSFORMATION AND MANAGEMENT
Objectives:
- Increasing Brand Awareness
- Collecting donations during the COVID pandemic when events were not allowed
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Actions:
- Improving donor experience by creating a user-friendly internet site (UX)
- Diversification of the fundraising incomes by implementing the "online donation" function on the website and "Call to Action" in each newsletter
- Project management of two crowdfundings
- Regular communication on social media
- Strategies to win-back lapsed donors
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Results:
- Constant increase of online donations
- 58% goal exceed of the crowdfunding campaigns
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> PROJECT MANAGEMENT
- Optimization of the various communication actions
- Media planning for coverage in local magazines and on TV
- Prestigious event planning
2018 - 2019
PARIS TIMES - communication agency
Founder
Helping Parisian based companies (#MadeinParis) developing their brands and/or products online
GO TO MARKET AND BRAND MANAGEMENT
- Marketing and communication plans
- Analysis, strategic recommendations, change management, and branding
- Content creation & storytelling for offline and online
- Media & influencers relations
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2017 - 2018
ONEPOINT - consulting firm
Change Management
& Communication Consultant
CHANGE MANAGEMENT (banking & energy sectors)
- Data gathering and analyzing, testing, communication recommendations for deliverables
- Delivering management games for complex management situations (gamification)
- Communication for customer accounts: content creation, copywriting and video editing
GO TO MARKET
- Launch preparation of the 'change management' offer in the Netherlands
- Local brand strategy, translation and media planning
EDUCATION
2016 - 2018
Master's Degree in Communications
specialization: Consulting, Management & Organizations
CELSA Sorbonne - Paris
Business strategy, Consulting, Change Management, Design Thinking, Organizational Communication.
2015 - 2016
Sorbonne Nouvelle University - Paris
Digital Communication, Marketing, Economy and Journalism.
Bachlor's Degree in Communications
& Journalism
2012 - 2015
Bachlor's Degree in Foreign Languages
applied in International Business
Sorbonne University - Paris
Marketing, Economy, Management, Finances, Psychology, Sociology, Law.
Languages: French, English, German & Dutch
SKILLS
Digital Platforms - Advanced
Design & Editing - Advanced
Pack Office - Proficient
French & Dutch - Mother Tongues
English - Advanced
German - Proficient