IT CHANGE MANAGEMENT
Companies constantly evolve and adapt to meet a variety of challenges. This is especially true in the digital age. In Change Management, we prepare, support and help employees, teams and organizations handle change.
In my different professional missions, I was often confronted to organizational change, and enjoyed implementing change management tools to adapt and see changes as opportunities.
The heart of digital marketing is generating content that will attract a company's target audience to the brand. My goal is to create high-quality and SEO-friendly content, that effectively get a specific audience to engage with the brand. As Steve Jobs said: "Master the topic, the message, and the delivery."
#SEO #SEA #Storytelling #DataAnalysis #ContentCreation #EmailMarketing #CRM
As a Project Manager, I identify and focus on what is important to develop a project in a certain timeline. I enjoy interacting with both the internal teams and the client on each other's deliverables.
Communication, patience, planning, negotiation and stress management are some of the skills I believe are important to have as a Project Manager.
2019 - 2022
Digital Marketing & Project Manager
KEREN HAYESSOD - ngo
> DIGITAL TRANSFORMATION AND MANAGEMENT
- Increasing Brand Awareness
- Collecting donations during the COVID pandemic when events were not allowed
- Improving donor experience by creating a user-friendly internet site (UX)
- Diversification of the fundraising incomes by implementing the "online donation" function on the website and "Call to Action" in each newsletter
- Project management of two crowdfundings
- Regular communication on social media
- Strategies to win-back lapsed donors
- Constant increase of online donations
- 58% goal exceed of the crowdfunding campaigns
> PROJECT MANAGEMENT
- Optimization of the various communication actions
- Media planning for coverage in local magazines and on TV
- Prestigious event planning
2018 - 2019
PARIS TIMES - communication agency
Helping Parisian based companies (#MadeinParis) developing their brands and/or products online
GO TO MARKET AND BRAND MANAGEMENT
- Marketing and communication plans
- Analysis, strategic recommendations, change management, and branding
- Content creation & storytelling for offline and online
- Media & influencers relations
2017 - 2018
ONEPOINT - consulting firm
& Communication Consultant
CHANGE MANAGEMENT (banking & energy sectors)
- Data gathering and analyzing, testing, communication recommendations for deliverables
- Delivering management games for complex management situations (gamification)
- Communication for customer accounts: content creation, copywriting and video editing
GO TO MARKET
- Launch preparation of the 'change management' offer in the Netherlands
- Local brand strategy, translation and media planning
2016 - 2018
Master's Degree in Communications
specialization: Consulting, Management & Organizations
CELSA Sorbonne - Paris
Business strategy, Consulting, Change Management, Design Thinking, Organizational Communication.
2015 - 2016
Sorbonne Nouvelle University - Paris
Digital Communication, Marketing, Economy and Journalism.
Bachlor's Degree in Communications
2012 - 2015
Bachlor's Degree in Foreign Languages
applied in International Business
Sorbonne University - Paris
Marketing, Economy, Management, Finances, Psychology, Sociology, Law.
Languages: French, English, German & Dutch
Digital Platforms - Advanced
Design & Editing - Advanced
Pack Office - Proficient
French & Dutch - Mother Tongues
English - Advanced
German - Proficient